Friday, November 26, 2010

Press Day Madness

Wednesday, November 10th

I'm literally wrecked tired. However the excitement of the day got me out of my super comfortable bed in record time. I'm working with the creative team on a project for the press office, its the annual Spring/Summer press day, one of the only days were we get to go big with the budget and create high impact displays. The theme of the day - 50's, 60's and 70's vintage. By the end of the day the press office was transformed from a tranquil environment with dark wood floors and a neat desk at one end to a 1950's cream kitchen complete with vintage cake tins and all sorts of props. The floors were now covered with checkerboard lino and vintage vogue covers printed on canvas lined the walls. Customised breakfast and lunch menus on the tables and vintage print tablecloths made the room 'The Oasis Cafe'. Upstairs was a vintage 1950's room with custom made garments. Anything for the paps!

Press days and the goody bags that come with them are all about pleasing the press and making a lasting impression, in the hope that maybe, just maybe they might feature you in a minuscule section of their well read mag. However not one to moan ('smiles') this would be an opportunity for me to meet more members of the fashion glitterati from popular publications such as Vogue, Elle, Marie Claire and Cosmo as well as other popular mags among young fashion buffs, such as Wonderland, Love, Dazed & Confused, Lula and not forgetting the gays - Attitude. Acting as stylist, it was my job to dress the mannequins in the new seasons S/S collections. A good chance for my styling to catch the eye of senior fashion editors and people in the know. I was also on hand to help the girls pick out their outfits for the following day as all eyes would be on what people were wearing. FASHION!

No comments:

Post a Comment