Tuesday, April 12, 2011

Cream of the Crop

Londonedge


One superfluous event after the next, a new pop up club here, a new designer boutique there, an ever changing celebrity emporium. So, try as you may not to succumb to the narrow minded world of competitiveness, there is no denying that it is ever increasing and mighty hard to ignore. There is competition in every aspect of your daily life. From the time you wake up in the morning you're competing. If it's a shared flat you're competing for the bathroom before you even leave the house (a work friend informed me last week she was fourth in line). Then the moment you step outside you're competing against the city. Competing for a spot on the tube, a space in the work elevator. Whatever it may be.

It is common knowledge that if you want to stand on the escalator you do so on the right hand side so the majority can fly past you on the left, a look of mild panic on their faces. When I first arrived here I found it so hard to believe, now however I'm one of those people. I noticed recently I was power-walking  through Old St tube station, with Hurts playing sweet music in my ears and before I knew it I had surpassed an escalator load of people. 

In this town there are so many things going on and people fighting for success. This is true in no industry more so than the cut throat world of fashion. Only a select few will make the cut and become household names, whether it be a stylist, designer, photographer or model.

So who is willing to stop at nothing and be the next big thing. In a race to the top of the stylist ladder where people like Katie Grand and the recently resigned French Vogue Editor, Carine Roitfeld (who was rumoured to have styled Dior's most recent outing) sit proud. The trick is in having an edge, offering something different and making no secret of the fact that you plan to make it to the top. 

So who wants to be on top? My names to look out for include stylist Anna Trevelyan and designers Asger Juel Larsen and Tze Goh (see pictures below)

Kiss Kiss Bang Bang

Styling by Anna Trevelyan


Asger Juel Larsen


Tze Goh

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